Apple begins the weekend with a new advertisement that was shot with an iPhone XS. She follows Kazuya Sekino, a Japanese fan of dekotora. It is a visually modified truck style, including extravagant painting and neon lights galore.
Kazuya Sekino explains that his truck is named Lady Misaki, referring to the baby of her older sister who died in her mother’s womb just days before the due date
Several shots are shot at night with many colors. Apple wants to show here how is doing its iPhone XS is equipped with two sensors on the back. There are also slow motion shots and shots during the day.
The “Shot on iPhone” campaign (“Photographed with the iPhone” for photos and “Shot at the iPhone” for videos) Apple has been around for a number of years now. Apple shows every time the efforts that have been made in his camera to make him want to buy his latest iPhone. The previous commercial “Shot on iPhone” dates back to September with a video showing slow motion, time-lapse mode and 4K filming.