This is the new app from the Instagram founders

With the development of Instagram, Kevin Systrom and Mike Krieger have shown good instincts. With Artifact, the two founders are now launching a new app that is intended to generate a personalized news feed.

Kevin Systrom and Mike Krieger have landed a real hit with their Instagram app. Released in 2010, what was then purely a photo platform was bought by Facebook just two years later.

In 2018, however, disagreements led to the two founders of the popular app leaving the Facebook group. In the meantime, the two have founded a new company together.

This has now resulted in the new App Artifact, such as the US magazine, among others platformers reported. The app is intended to provide its users with a personalized newsfeed that is fed with the help of artificial intelligence.

What is Artifact?

With their new company, Kevin Systrom and Mike Krieger want to develop “ideas for next-generation social apps”. The first release should now be Artifact.

The name of the new app is made up of the words “Articles”, “Facts” and “Artificial Intelligence” – i.e. a mixture of articles, facts and artificial intelligence.

The app is currently in the beta phase, but is already available for both Android and iOS. Interested people can register for a waiting list and according to the system should be recorded “quickly”.

How should Artifact look like?

platformers describes the app as “a kind of TikTok for text”. Because users receive a personalized feed in which they can find journalistic articles. These can be provided by established media companies such as the New York Times originate, but also from small blogs.

The app’s AI recognizes the interests of the user and feeds the newsfeed with similar posts in the future. Additional features are also planned. Artifact could also become a social network. Because users should also be able to follow each other and share articles in the future.

Experienced founders behind the app

The two founders are currently financing the new app themselves. In addition to investors, an advertising-based business model could also be an option for the future.

Loud platformers Kevin Systrom is also interested in introducing revenue sharing for publishers.

Systrom wants to place particular value on “high-quality news and information”. The makers of the app want to select publishers who comply with editorial quality standards.

Both left- and right-wing publishers are currently integrated into the app’s offering, such as Fox News. In the event of violations of the rules, the company wants to strictly sort out who is offered in the app and who is not.

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