These are the social media trends for 2023 [Anzeige]

What’s the next big thing in social media? For the eighth time, Talkwalker has dealt with exactly this and together with the customer engagement platform Khoros den Social Media Trends Report 2023 developed. In this article we will introduce you to the most important trends.

In recent years we have lived through a time that hardly anyone in our generation has known. After a pandemic and lockdowns, there is now an energy crisis and rising costs of living. It is logical that the social media trends are changing as a result. But how exactly?

Trend 1: The end of cookies should come

Third-party cookies are repeatedly criticized in relation to the data protection and privacy of users. That is why many consumers have been waiting for years for cookies to be abolished. Google has postponed the final farewell to cookies until 2024, but next year the company should take more time to test and roll out its Privacy Sandbox APIs.

Third-party cookies enable companies to serve customized advertisements to customers as they leave traces on websites visited by customers. So it’s a constant back and forth between sufficient privacy and personalized advertising.

Since many consumers already refuse to set cookies as soon as they visit a website, companies are already looking for good alternatives. The big question is: How do companies manage to offer customers a personalized surfing experience despite less data?

Trend 2: Social media are becoming more important for the customer experience

A large proportion of companies were not only struggling with the pandemic, but also with supply chain difficulties at the same time. This problem will probably still be relevant in 2023 and will lead to annoyance among customers. Because companies can usually do little to change the situation, the focus will shift – more towards an improved customer experience through good support.

And the support takes place exactly where the customers are: via social media. When customers have an easy and quick way to get in touch with the company, they immediately feel better understood. Timely answers then also promote trust and the customers are usually less angry.

So social media helps to improve response time and ease of sharing. If companies offer good support with helpful solutions, they make themselves popular with customers.

Find out all the social media trends for 2023 now

In addition to the trends mentioned above, there are eight other social media trends for 2023. These are collected in the Social Media Trends Report by Talkwalker available in collaboration with Khoros. The download is completely free and you will receive the entire report within a few minutes. Take the chance now to find out everything about the social media trends for 2023!

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