Samsung has indulged in a momentous scandal this year that is driving even the South Korean company’s most loyal customers to Apple’s iPhone. In a street survey, loyal Samsung customers have now revealed why they switched to the iPhone.

SamsungElectronics

Cell phone choke: Samsung has lost confidence

Samsung phones are extremely popular in South Korea, the company’s home country, and have a large following. Many citizens there are proud of the company and are happy to support it by buying the hardware. But Samsung can’t afford to do everything there either. The choke scandal was too much. Regular customers in South Korea, who otherwise have undoubtedly always used new Samsung cell phones, felt cheated according to a small street survey and are now reaching for Apple’s iPhone (Source: SamMobile).

The scandal surrounding the “Game Optimizing Service” is usually given as the reason, which throttled over 10,000 apps and games without users’ knowledge. The GPU and CPU performance was reduced so that users could not access the full potential of the smartphone. According to Samsung, this was done to prevent overheating. But the loss of trust was there and the interest in the home country and other markets was significantly lower. The future will show whether a lot of people really want to switch now or whether it’s just a few customers.

The app throttle was also active on the Samsung Galaxy S22 (Plus):

Software update removed app throttling

In response to the scandal, Samsung was quick to release an update that would turn off app throttling when the phone needs full performance, but not everyone was convinced. Many loyal Samsung customers in South Korea, who have only bought Galaxy phones for years, are now increasingly turning to an iPhone and want to stick with it. Retrieving them will be very difficult.