YouTube: advertising harassment will no longer spare anyone!

Until today, watching a YouTube video without ads was possible, simply thanks to an ad blocker. While some sites already prohibit this process, Google’s video platform seemed to show some complacency in this regard.

YouTube seeks to impose a new model

According to user feedback, this era is about to end. Indeed, it seems that the company is launching experiments to make YouTube incompatible with AdBlock. A test that has also been confirmed by the platform’s moderation teams.

“We are running a global experiment that invites viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium. »
YouTube moderation

One could say that this strategy aims to compensate for a premium subscription that does not convince? However, YouTube Premium is running at full throttle. In 2022 alone, nearly 30 million users have subscribed to this subscription, bringing the number of subscribers to 80 million. Or an average monthly gain of more than 700 million dollars.

For Google, absolute profitability at the forefront

So what is the motivation for this new YouTube video viewing policy? Quite simply the application of a policy of absolute profitability. With the decline in advertising revenue, the American giant is stepping up initiatives to force the user to consume sponsored content or to subscribe to paid formulas.

A financial manna that he fiercely protects. After all, advertising revenue makes up the vast majority of Google’s revenue, representing 224 billion dollars out of the 279 billion turnover in 2022.

So it’s one more polemic to add to YouTube’s problem shelf. After the angry creators, the frustrated communities, here is the platform taking the risk of alienating some of its users. The opportunity for Dailymotion to attempt a comeback ? After all, our age loves the unexpected!