The Pinterest Academy learning platform is now also available in Germany
The Pinterest Academy is now also available in Germany. The learning platform focuses on planning online campaigns. The backgrounds.
Nowadays, users sometimes decide for themselves how they want to consume content on the Internet. On the one hand, there is the possibility of taking out subscriptions to newspapers or other services. Unlimited content is then available for payment of a fee. On the other hand, there are free offers that are mainly financed by advertising.
It’s the same with social networks. Because Facebook, Twitter, Pinterest and Co. are available free of charge. The platforms show their users sponsored posts and advertising from time to time. But success is not guaranteed for advertisers. Pinterest wants to do that with its own Pinterest Academy now change something.
Pinterest Academy wants to bring new customers to agencies and brands
The program has been available in the USA, Canada, Great Britain, Australia and New Zealand since February 2023. The catalog has also started in Germany with immediate effect. Target groups remain brands and agencies that want to use their advertising budgets optimally. The focus is on the tools of the social network and the optimal use of data.
According to their own statements, more than 450 million people use Pinterest every month worldwide. Like any other network, the platform measures the interaction of its own users and wants to use the Pinterest Academy to show how a prospect can become a long-term buyer of a brand.
Pinterest: New platform introduces various key figures
In addition to general basics on Pinterest, there are courses on display formats, the use of tools to measure user flows and the so-called trend tool. According to their own information, trends on Pinterest spread “demonstrably” faster and last longer.
The first version of the platform has been available in the USA since 2019, and a completely revised version of the academy is now to follow. Twelve courses and over 30 lessons are available. A lesson lasts about 15 minutes. Pinterest provides the content in German, English and French.
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