Step backwards at Real: Supermarket customers have to adapt

Digital becomes physical: the soon to close supermarket chain Real has said goodbye to its online receipt and is printing the receipt again on paper. Customers can download their existing online receipts in one place.

In many supermarkets it is now possible to receive a digital version on the smartphone in addition to the receipt on paper. There is no need for a mess of paper and you can keep an eye on the receipts if necessary. At Real, however, the role is now backwards: online receipts become from September 1, 2021 no longer provided.

Real: Online receipt service will be discontinued

Real’s supermarkets are on the verge of liquidation and will gradually be taken over by the competition. Real has now turned to its customers with important information. Online receipts are only offered in the branches until August 31, when it ends.

At the beginning of September, users of the service will then receive an email with instructions on how to use the service between January 1, 2019 and August 31, 2021 Download collected online receipts be able. The situation is different with even older digital receipts. These must be saved independently in the Real app or from the website in the “My purchases” area by the end of September at the latest.

Real points out in the communication that although the user account is retained, but all data of the online receipt service is “completely deleted” (source: Caschy’s blog).

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Digital receipt: no uniform solution in sight

Even if many supermarkets are now relying on a digital version of the receipt, a real wild growth developed. A uniform solution that is supported by all larger supermarkets is not in sight. It is also criticized that despite the digital solution, a redundant receipt is still printed out.