So far, voice has really got going in cars

A lot of interest, little action: According to the study, Germans are open to voice control and voice assistants, but the spread of smart speakers is stagnating and voice commerce has not played a role so far. In one area, however, the technology is on the rise.

For Anne Toth, Director Alexa Trust at Amazon, the matter is actually very clear: Alexa has only just left kindergarten in Germany, Toth said recently in the t3n podcast. Accordingly, the technology is still at the very beginning of its development. “I can imagine that in the next five years there will be use cases that we haven’t even thought about…

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