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Samsung flies on the nose: smartphone giant has to bake smaller rolls

Has Samsung gambled? The industry leader has set big goals for its folding cell phones. According to experts, the sales figures for the Galaxy Z Flip 4 and Galaxy Z Fold 4 apparently leave a lot to be desired. However, Samsung is not to blame for the unfortunate situation.

In August, Samsung officially presented the latest generation of its folding cell phones. Galaxy Z Flip 4 and Galaxy Z Fold 4 are not big leaps forward, but present themselves as consistent further developments that repair the flaws of their predecessors. Perhaps this conservative approach was a mistake.

Samsung should not be able to meet sales targets for folding cell phones

According to expert estimates, the sales figures for both folding cell phones will fall far short of expectations (source: The Elec). For the current year 2022, Samsung originally apparently 15 million pieces want to drop off. With 8 million units by the end of 2022 the South Koreans are said to miss their target by far. After all, that is still 13 percent more than in the same period last year. At that time, Samsung was only able to sell 7.1 million folding smartphones.

Bottom line, Samsung could 10 million folding cell phones by the end of the year put it down, they say. But also run into this number Sales of previous generations such as the Galaxy Z Flip 3.

Samsung had also set itself ambitious goals for Germany and wanted to sell around 500,000 folding smartphones in this country in 2022.

This is what the Galaxy Z Flip 4 and Galaxy Z Fold 4 offer:

Difficult economic situation the main reason

In the GIGA test for the Galaxy Z Flip 4, the folding cell phone received 8/10 points. Among other things, the stylish design, the water resistance and the robust battery were praised. There were deductions, for example, for the somewhat long loading time.

Are the slight defects the reason why Samsung should miss its sales targets by around half? Hardly likely. In fact, the experts didn’t find the devices themselves to be the culprits, but the general ones bad economic situation. That is understandable. Inflation is rampant in Europe and the USA, many people in this country are looking forward to the winter with concern: energy prices are exploding. Luxury goods like new mobile phones are way down on the list of priorities.

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