Netflix keeps the door open for advertising
A subscription to Netflix with advertising. Never say never. It just might become a possibility.
Netflix regularly comes with a price increase. It sucks, because those few extra euros per month add up considerably. Especially in times where just about everything has become more expensive. But living without Netflix is also something is not true. What if Netflix had a subscription with advertising in between? Occasionally an advertisement will appear, but you will receive a hefty discount in return. Sounds good.
Disney Plus is going down this road, but Netflix doesn’t see any bread in it at the moment. That says Netflix CEO Spencer Neumann in conversation with Reuters. The American streaming service is now considering not offering such a subscription, although they do say that the door will remain open. In short, it is not a hundred percent excluded that such a subscription form will come up in the long term. And that is not surprising, with future price increases in the offing, a gap will arise. And a Netflix subscription with advertising fits in that hole.
The new subscription form could generate additional revenue for Netflix. Something that investors and shareholders in the company naturally like. The streaming service has more than 200 million subscribers worldwide. As fast as the service has grown in the past, it is no longer growing. In short, the company has to think about other things in order to continue to grow in terms of turnover.
