Netflix cancels series with a vengeance!
In the Netflix galaxy, everything seemed to be going well until last Wednesday. 220 million subscribers worldwide, programs that are a hit and viewing records still pushed further… Life was good. And then a number fell and everything fell apart: the streaming service reportedly lost 200,000 subscribers in the first quarter of 2022. For shareholders, it’s the beginning of the end and the stock lost 35% in one day. For the American company, the time to pull itself together has come and this requires decisions that will not please everyone.
Netflix: no need to make a cartoon (animated)
As we tell you in our article, this drop in subscribers could ultimately only be the consequence of the shutdown of the service in Russia, which erased more than 700,000 from the tablets. In reality, Netflix could therefore rather have won 500,000 if the war in Ukraine had not turned its reality upside down. Never mind, the American company relies on the figures and takes advantage of it to justify a little spring cleaning. A practice castigated by some people who collaborate with her, including Elizabeth Ito, creator of the cartoon The City of Ghostsand several of his playmates.
They raise the price of subscriptions and produce the same series for teens for years but for them the problem is animation when it is surely the best part of the platform https://t.co/UidEMjnvwX pic.twitter.com/fpTANPbQS2
— Ecri’ (@EcrisioFX) April 24, 2022
They simply accuse Netflix of manipulate its results to shear at all costs in the projects in preparation. We thus learn that the animation department will undergo an overhaul, starting with the one who will hold the head since Phil Rynda, its director until then, has been dismissed. Highly anticipated projects, such as adaptations of comics bone of Jeff Smith, comics Toil and Trouble and of The Twits by Roald Dahl, have already been forgotten. We feel that this decision announces a change of direction. For the best ? Nothing is less sure.
Woke me up, before you go go
This is indeed what one might think seeing three projects with such a strong personality being simply put aside. To note that The Twits will not disappear completely since it should eventually become a film in live action. Reed Hastings, the CEO of Netflix, has decided to refocus the group’s offer to do what [les] spectators want to see», at the opposite ” to welcome everyone’s favorite series as Phil Rynda advocated. Even if Hastings is the genius who created the streaming service with the success that we know, the way of thinking about the future of the latter questions. How do you know what the public wants in advance as we know that the tastes of the spectators are also highly volatile?
It should also be noted that Netflix was still the instigator of series with resounding successes, precisely because he innovated in the subjects of his productions. who was waiting Stranger Things, Squid Game Where The Queen’s Game ? Not many people, and yet the three have become phenomena. So what does Reed Hastings mean by programs that ” viewers want to see »? Ersatz of other more consensual series like Elite WhereThe Bridgerton Chronicle that tick all the “woke boxes” dear to our time? Because if these progressive programs have rather good press, a good number of subscribers have gone elsewhere while others find a second youth by using the good old BitTorrent system.
If he wants to keep subscribers on his side without tiring them, the solution is probably closer to the wallet than to the programs to be offered. Knowing that the platform expects a loss of 2 million subscribers for the second quarter of 2022, whatever happens, we will have to react very quickly.
The containment boom seems far away for Netflix.
