get an intuitive and design site

THE website is the digitized version of a shop window or a catalog of products or services. In E-Commerce, the website allows the Internet user to learn a little more about your organization and your store. It is possible to display all the information of an activity on the website: location of the physical store, telephone number, technical sheet of an article, etc. Therefore, the website is a marketing tool that needs to be perfected. Is your site experiencing a significant drop in traffic? It is then time to make a redesign and only one web agency will give you complete satisfaction.

Your web agency in Lyon

SEO and SEA aside, there are other ways to increase traffic to your website. The user experience (or UX) is essential in the marketing strategy of a website. Indeed, the latter confers the first impression that the Internet user, potential customer, will have of a company or a shop. UX determines whether that user will return to the site or recommend it to someone else. Are you a company located in the Rhône-Alpes region? Entrust the redesign sites from your online stores to a web agency in Lyon and benefit from the expertise of professionals in web development, creation and redesign of sites.

The importance of the website

SEO for more visibility

To generate traffic, a site must be visible on search engines. To do this, it must offer relevant and optimized content that the search engine algorithms will accept. We must therefore turn to referencing SEO (Search Engine Optimization) and choose the right keywords to link the site to a particular query and improve its positioning among search results.

User experience for conversion

The UX, mentioned above, improves the conversion rate on a site. A site that is outdated or that has not been modified for several years provides poor navigation and therefore a poor user experience. The feeling of the user will impact his decisions and his behavior. It is therefore necessary to carry out a visual and structural overhaul of the site to make it more attractive and improve the UX.

Redesign by a web agency

When is the overhaul essential?

Here are the different signs that show that it is time to redesign your site:

• the age of the site. Web creation and development practices are constantly evolving, which is why it must be updated regularly, in order to make it more intuitive;
• it is not “mobile friendly”. Switching to responsive design is essential, because browsing on mobile or tablet is preferred by Internet users;
• the site has very little traffic and those who visit it do not stay long or return.

The advantages of turning to a web agency

The first reason why you should use the services of a web agency is its expertise. Thanks to the know-how of the various professionals who work there (Web designer, editor, Web developer, SEO specialists, etc.), a site:

• acquires a trendy design;
• increases its performance (loading speed, reduction of the bounce rate, new features, etc.).

Finally, the Web agency allows its client to save time, to focus on its activities and to control costs.