Facebook will soon ask for money for data protection in the subscription

The sale of account verification has caused a stir on Twitter. Now Meta CEO Mark Zuckerberg also wants to follow suit and make the blue tick on Instagram and Facebook in the “Meta Verified” paid subscription subject to a fee.

After his multi-billion dollar takeover of Twitter, Elon Musk wanted to abolish the “current system of domination” on the social network. For this reason, he has turned the verification inside out – and integrated the coveted blue tick into the paid subscription Twitter Blue.

An idea that Facebook founder Mark Zuckerberg apparently also likes. Because the Meta boss also wants to introduce such a system for Instagram and Facebook, said Zuckerberg in a Facebook post.

How much does Meta Verified cost?

Mark Zuckerberg wants to start rolling out Meta Verified in individual regions in the next few days. At the start, the US group wants to test the affordable in Australia and New Zealand. Other countries are to follow “soon”.

Subscribers can then verify their account with an official ID. This is how they get the blue tick for their account. For the service, however, users have to dig deeper into their pockets than with Twitter. Because in the browser Meta Verified should cost 11.99 US dollars per month – on Android and iOS even 14.99 US dollars.

meta lures in his announcement among other things with increased visibility on Instagram and Facebook. Accordingly, a Meta Verified subscription should also have an impact on reach, since the accounts are ranked higher in searches, comments and recommendations.

New functions should also be available for verified users. This should include exclusive stickers for Instagram and Facebook Stories as well as Facebook Reels. In addition, subscribers receive 100 free stars on Facebook every month to show their “support for other creators”.

Meta promises better protection for accounts

But Meta Verified should not only offer users the coveted blue tick. Because with the paid subscription, Mark Zuckerberg also wants to create “additional protection”.

Subscribers should have “direct access to customer service”. This should support when fake accounts pretend to be someone else, for example.

According to Zuckerberg, this will then be possible more quickly, since verification with an ID card makes it easier to allocate real accounts: “With this new function, we want to increase the authenticity and security of our services.”

Meta Verified: Does Meta Learn From Twitter’s Mistakes?

Meta could thus react to the problems that initially arose on Twitter. Because the introduction of payment verification had caused a lot of hustle and bustle there.

For example, the network was initially confronted with a wave of fake accounts. The introduction even led to stock manipulations.

As a result, Twitter had to withdraw the paid subscription Blue from the market. A short time later it was said that the blue tick for verification would only be issued after 90 days.

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