Albert Heijn launches ‘My Lifestyle Coach App for a healthier life’

Albert Heijn has presented its new ‘My Lifestyle Coach App’, which should be all about healthier living. The app contains health challenges with tips, videos and exercise, nutrition and meditation schedules.

Albert Heijn My Lifestyle Coach App

Albert Heijn has developed the Mijn Leefstijlcoach App together with Coöperatie VGZ and with doctors, cooks, dieticians, sports coaches and behavioral scientists. The aim is to help users live healthier lives, exercise more and make better food choices.

My lifestyle coach App works with motivational challenges in the areas of eating, sleeping, exercise and relaxation. Because everyone is different and has different goals and preferences, participants receive advice, challenges and tailor-made schedules after a short intake. A challenge is a short change program in which users work towards a specific goal during a defined period of time. The app includes motivational videos, practical exercises, tips and recipes. Experts can help you break old habits and help you choose healthier alternatives. It is also the intention that the user continues to do it himself afterwards.

‘Positive reactions’

“Since the launch of our lifestyle app, we have received a lot of positive reactions from participants because they have been helped to make better choices every day so that they eat better, relax more and sleep and exercise”, says Marit van Egmond, CEO of Albert Heijn, in a press release. “Almost half of the participants also indicate that they keep up with the new lifestyle through the tips of our experts. And that is of course about being structurally better in your own skin.

The supermarket launched a digital debit card for its supermarket app on Wednesday. Albert Heijn already indicates that the My Lifestyle Coach App is regularly updated with new challenges. Are you going to try the app, or maybe you already use a similar app that you want to recommend? Let us know in the comments.

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