Xiaomi gives itself three years before overtaking Samsung in the market
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Xiaomi’s good numbers in 2020 do not go to the top of the company’s executives. The ambition of the firm is to consolidate its bases before dethroning Samsung. Within three years, the Chinese manufacturer wants to become the number one seller of telephones in the world.
The future is bright for the young Chinese brand. The 2020 financial year is good despite the Covid-19 pandemic. The latest analysis reports confirm a clear increase in historical markets. In Europe, Xiaomi has become the number one seller of smartphones ahead of the undisputed leader Samsung. Globally, the company is giving itself three years to take the place of the South Korean manufacturer.
Xiaomi has revised its range of high-end smartphones to seduce
At its conference on August 10, the company unveiled its latest Mix 4. A technological showcase based on the best technologies in its Research and Development section. This also corresponds to great progress made by Xiaomi with its range of Mi 11. Devices such as the Mi 11i that MeilleurMobile has been able to test, show the progress of the manufacturer. After making a name for itself on phones with excellent value for money, the company is turning to the premium segment. The goal is to be able to reach a wider audience.
In France too, the manufacturer has made a name for itself on the market. In the last quarter of 2021, the company became number one in sales, with cheeky growth as the key. A great strike force but which does not translate into all countries. The Chinese market is less dominated by Xiaomi. Other brands like Vivo or Oppo have taken the lead. On the other hand, the company is making great efforts in its R&D part, in order to offer innovations such as Ultra Fast charging.
Source: Asia nikkei
