Will Samsung say goodbye to Google?
It won’t be for now, but according to some sources, the number 1 seller of Android smartphones is considering dropping the Google search engine to switch to Microsoft Bing. A false good idea ?
You may not know it, but Korean Samsung has been paying Google for years to be the default search engine for Galaxy devices. However, according to the wall street journal, the manufacturer recently launched an internal review with the aim of migrating to Bing, Microsoft’s engine. It would therefore place Bing as the default search engine in the Samsung browser. The Korean company did not believe that this change would have a negative impact since it is well known that the majority of Galaxy device users immediately switch to Google Chrome as their default browser, leaving Samsung Internet Browser on the sidelines from the first start. road. But suddenly Samsung changed its mind and put this internal review on hold…
Sorry Bing, Samsung’s sticking with Google as its default mobile search engine https://t.co/CcPO0kdv4B pic.twitter.com/XD4nCgPGnt
— The Verge (@verge) May 19, 2023
3 billions ? A bit pricey, right?
The reason ? Some concerns about the perception of this change and about relations with Google. It must be said that the American firm earns around 3 billion dollars annually with the contract that binds it with Samsung and it would necessarily see a change on this side with a dim view. Also according to WSJ, Samsung is not definitively closing the door to a switch to Bing. It must be said that these two companies are also long-time partners with Xbox Cloud Gaming, the integration of OneDrive on the manufacturer’s devices, etc.
It is therefore possible that the company will reconsider its decision and change the search engine in the future, but why change a winning team? Wouldn’t the purpose of this maneuver be to try to reach a better agreement and avoid paying billions to reassure a small percentage of users? Remember that Samsung Internet is only used by 4.8% of mobile Internet users.
