Why does Twitter show everyone Elon Musk’s tweets?

Elon Musk has implemented some bizarre ideas on Twitter in recent months. Now comes the next step. In the future, the network will show Musk’s tweets to all users – whether they follow him or not.

The world of social media can be really thankless at times. You put a lot of effort into a post and then it doesn’t get enough credit.

An unpleasant experience that normal users simply have to accept. But of course that doesn’t apply if you own the corresponding social network.

Like the US magazine platformers reported, Elon Musk also made use of this privilege. The reason: he was not satisfied with the reach of his Super Bowl tweet.

What was wrong with Elon Musk’s Super Bowl tweet?

The corresponding tweet from Musk is no longer available on the platform. It had previously received just over 9.1 million views.

The problem with the whole thing, however, was that US President Joe Biden sent out a similar tweet. And it was precisely this that reached around 29 million impressions.

As your president, I’m not picking favorites.

But as Jill Biden’s husband, fly Eagles, fly. https://t.co/YtgaEC83Qj

— President Biden (@POTUS) February 13, 2023

As a result, James Musk, a cousin of Elon, sent a Slack message to Twitter engineers at 2:36 a.m. Monday morning. “We’re fixing an issue with engagement across the platform,” quoted platformers from this message.

Any people who can create dashboards and write software, please help to solve this problem. This is of great urgency. If you are willing to help us, please give this post a thumbs up.

What does this mean for Twitter users?

The engineers at Twitter must have done a great job that night shift. Shortly thereafter, Elon Musk’s tweets appeared prominently for all users on the platform.

This also applies to those who have not subscribed to the Twitter CEO’s account at all. Musk threatened his engineers to fire them if they didn’t fix the problem with the range of his tweets.

Musk fired one of the senior engineers just last week. Because he had justified the problem with the falling range of Musk’s tweets with the dwindling interest in the CEO.

Reach of Musk Tweets is top priority

For employees, the problem surrounding the Super Bowl tweet quickly became a top priority. Because on Sunday evening, Musk hired around 80 employees for exactly this.

They modified the algorithm so that all tweets from their CEO bypass the very filters that show users the best possible content for them.

“He bought the company and struggled to show what he felt was broken and rigged under the previous management,” a current employee told platformers. “And then he turns around and manipulates the platform to force engagement on all users so they only hear his voice.”

I think we’re past the point where we think he actually wants what’s best for everyone here.

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