Who knows this car brand? New logo confuses customers

Iconic car brands can often be recognized from afar, but what matters most is the trademark: Whether it’s the Mercedes star, BMW’s supposed propeller or the rings from Audi – they are all unmistakable. Very different from that confusing “KN” you see everywhere now. An old friend is behind it.

What’s on that car? KN, only the “N” is wrong? Maybe a new Russian brand with Cyrillic letters, i.e. a KИ – even if that seems unlikely at the moment. The confusion about the new cars on Germany’s roads is great. Included there is actually a well-known, established brand behind the unusual logo.

Kia confused: what did you think of this logo?

For it is none other than Kia. The car brand of the South Korean Hyundai Group has been represented in Germany with many models for years. The youngest car in the group was even particularly convincing. The Stromer Kia EV6 has been voted Car of the Year 2022. When it comes to cars, especially the electrically powered ones, Kia does a lot of things right. But the logo is poorly designed.

For many, it is apparently not clear who is behind it. For German reading habits, the stylized name lettering is less reminiscent of an “I” and an “A”, which merge into one another, and more of a mirrored “N”:

Confusion: “KN Marke” becomes a hit search query on Google

Accordingly, Google is currently often asked for help, that’s where the Letters “KN” to the most common search queries in combination with the term “brand” (Source: 24car). Our colleague Peter Hryciuk also experienced the great interest and confusion. During his loading breaks during the winter test of the Kia EV6, he was asked what the car and the brand were all about.

This is how it should continue with Kia’s e-cars:

So there is much to suggest that Kia has not done itself a favor with the new logo. Incidentally, it was officially presented in 2019. Since then, new models have carried it, while older ones will receive the new logo with the next design revision. So he cares The sight of two Kia logos is currently still surprising on the streets, but in the long run we should all get used to the new lettering.