WhatsApp Premium: the application will soon become paid?
WhatsApp Premium, a subscription for professionals
Last week, WABetainfo, a site focused on WhatsApp, its features and its updates, announced from a reliable source the arrival of a Premium version of the application. Intended for professionals, this solution extends the functionalities available to Business users. For now, this update is only available in a beta version.
WhatsApp is releasing an optional subscription plan for businesses: WhatsApp Premium!
Thanks to WhatsApp Premium, certain businesses can take advantage of some advanced features.https://t.co/YsYFwZFYTG
— WABetaInfo (@WABetaInfo) October 5, 2022
Main advantage revealed? The number of devices that can use the same account simultaneously. From 4, it will increase to 10. This will allow a greater number of team members to manage the customer relationship from the same account. A relevant solution as WhatsApp has become a tool at the heart of after-sales service and customer information, especially for e-commerce companies. It will also be possible to personalize your contact address or to make video calls with 32 participants.
Also read: WhatsApp hacked? Secure your account before it’s too late!
Remember that before its takeover by Facebook / Meta, the standard version of WhatsApp offered a free year followed by an annual subscription. The change in ownership had introduced total free access for all users and favored the popularization of messaging.
No change for users?
Whether Meta seeks to monetize its messaging, the application will remain free for the vast majority of users: individuals. According to the information, WhatsApp Premium will only be accessible from the Business part of the application anyway.
Welcome news, given the controversies that have agitated the application in recent years. Hacks, cloned applications, siphoning of personal data, rumors of monetization…
A monetization which therefore only concerns professionals, in an extremely saturated customer relationship messaging sector. Faced with multiple competitors, the question arises: will this Meta project find its audience? Everything will depend on the price of the service which is still unknown…
