What Thermomix buyers have to adjust to now
He is the kitchen favorite of the Germans: the Thermomix. In the past year alone, the smart food processor sold more than 1.5 million. However, the world situation is also causing problems for the manufacturer Vorwerk. In an interview, Vorwerk boss Stoffmehl commented on future prices and delivery times for the Thermomix. If you want to buy a Thermomix, you have to be patient – and not only that.
Whether Monsieur Cusine from Lidl or Cookit from Bosch: the popularity of the Thermomix has attracted many imitators who also want to celebrate success with smart food processors. However, this did not detract from the sales of the original, as Vorwerk boss Thomas Stoffmehl reveals in an interview (source: World).
Longer delivery times for the Thermomix until autumn
“We have sold over 1.5 million devices,” says Stoffmehl proudly. So Vorwerk could do that Continuing records from the 2020 pandemic. The turnover of the Thermomix division has climbed by a good seven percent. In absolute figures that means: 1.7 billion euros. That’s how much the traditional Wuppertal company earned last year with the Thermomix.
However, Vorwerk is also feeling the effects of the current world situation. Above all, the interruptions in the supply chain are causing problems for the group. Important components such as semiconductors, controllers and even plastic would be missing. This has consequences: The Delivery times for the Thermomix have recently increased significantly and are currently up to ten weeks. The Vorwerk boss cannot give the all-clear either: “And that won’t change until autumn at the earliest. Customer demand is consistently high.”
This is how you can save recipes with the Thermomix:
Thermomix will be more expensive by a “low to mid double-digit amount”.
And buyers also have to adjust to higher prices. One According to Stoffmehl, price increases are likely. However, this should be moderate and make up a “low to medium double-digit amount”. There had been speculation about a price increase for months, but for the first time the Vorwerk boss is now giving a concrete framework.
The Thermomix currently costs 1,359 euros. It will be interesting to see whether Vorwerk dares to break through the 1,400 euro mark with the price surcharge. The coming weeks and months will show that.
