This is where it gets really expensive for iPhone users from now on

Apple’s prices go up and up. First with the hardware, but now the flat-rate offers Apple Music and Apple TV+ are also following. Not only are we customers in Europe affected, the iPhone manufacturer is also asking its users in the USA to pay more – it will be expensive.

Apple recently caused consternation with the massive price increases for the new iPhones and iPads. US citizens were spared, but they too have to pay more from now on.

Apple Music, Apple TV+, Apple One will be massively increased in price

A few hours ago, Apple quietly increased various flat rates without prior announcement. The monthly prices of Apple Music and the Apple TV+ streaming service are specifically adjusted upwards. The various bundles of Apple One, in which the manufacturer offers many of its services together at a reduced price, are also increasing. An overview:

• Apple Music (single): 10.99 euros instead of 9.99 euros
• Apple Music (family package): 16.99 euros instead of 14.99 euros
• Apple TV+: 6.99 euros instead of 4.99 euros
• Apple One in a single subscription: 16.95 euros instead of 14.95 euros
• Apple One family subscription: 22.95 euros instead of 19.95 euros
• Apple One in the premium subscription: 31.95 euros instead of 28.95 euros

The price increase of Apple TV+ by a smooth 2 euros is particularly eye-catching. For new customers, the prices apply immediately, existing customers must pay from the next billing period. However, Apple does not simply justify the new and higher prices with abstract inflation costs, but refers to increased license fees (Apple Music) and a now larger catalog of offerings for Apple TV+ (source: 9to5Mac).

Maybe that’s why services like Apple Arcade (gaming flat rate), Apple Fitness+ and the prices for iCloud storage are still spared.

Now you have to pay more for this content:

Currently no advertising planned

For Apple and customers, it is the first time that the manufacturer has increased the prices for the various subscriptions. If you look at the price increases at Netflix, Amazon Prime and Co., it was probably only a matter of time before Apple finally pulled out the red pencil and announced new prices.

Certainly a problem for customers who are less willing to pay. Netflix would now like to pick them up with a cheaper but advertising-financed offer. Whether there are such considerations at Apple remains unanswered. Our assumption: Apple will observe the acceptance of the new prices very closely and then may have to react.