Apparently, Europeans are slowly losing interest in established smartphone manufacturers. New figures show the impressive rise of a less prominent producer, which has grown significantly in Europe in just one year.
Realme: Chinese manufacturer convinces many in Europe
Smartphone manufacturers haven’t had an easy time convincing customers of their products lately. This is made clear by new figures from the analysis company Canalys. According to you, the Share of mobile phones sold in Europe fell by a full 10 percent. While almost all manufacturers had to accept losses, there can be no talk of a crisis at Realme.
Although the market share of the Chinese manufacturer is still manageable, unlike the Android competition, Realme was able to increase cell phone sales significantly in comparison. Between the first quarter of 2021 and the first three months of 2022 there was one Europe-wide increase of 177 percent. The overall market share has increased from 2 to 5 percentage points (source: Canalys).
If Realme was only able to sell 800,000 smartphones in Europe in the first quarter of 2021, that’s the number in a year increased to 2.1 million. This is probably due to the Realme 9 Pro (Plus), among other things. Recently, the Realme 9 and Realme 9 5G phones made their way to Europe. With the Realme Pad Mini, a new Android tablet is now available.
More about the Realme 9 Pro Plus can be found here in the video:
For Xiaomi and Oppo, the European market is no picnic
While Realme has grown strongly, business has mainly been at Xiaomi and Oppo much worse on the continent. Within a year, Xiaomi dropped 22 percent and Oppo dropped 12 percent. Xiaomi’s market share has dropped from 23 to 20 percentage points, Oppo can hold on to 4 percentage points.
Also Samsung has to complain about a minus of 9 percentage points in smartphone sales in Europe. 16.1 million mobile phones sold have grown to 14.6 million in one year.