These are the 10 most popular brands in the world

Whether quality, satisfaction or recommendations: We give some products more than just trust. In our weekly ranking, we show you which ten brands are most popular worldwide.

Many brands play an important role in everyday life and manage to reflect our lifestyle, emotions or maybe even a bit of our personality. But which brands are the most popular also depends not least on current developments.

These are the most popular brands in the world

Analyzed as a British market and opinion research institute YouGov the most popular brands in the world every year. This year, the institute is using customer opinions on 380 brands in the period from September 2021 to September 2022.

YouGov averaged overall impressions across 41 markets across Quality, Value, Satisfaction, Referral, and Reputation factors with appropriate scores. In the following ranking we present the results.

10th place: Lidl

Lidl operates more than 12,000 branches in over 30 countries worldwide. With 33 points the discount company from Baden-Württemberg came in tenth in the ranking of the most popular brands in the world.

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