The vitamin boost for your customer data [Anzeige]

Just like vitamins strengthen your body, professional data management increases your company’s success. If you also want to successfully align your company in the long term, then there is no way around it. The experts from explain what role data enrichment plays in this and what advantages this brings panadress marketing intelligence.

Data enrichment: what exactly is it?

Data enrichment is the addition of additional information, such as B. micro-geographical or other external data, to an existing customer and prospect data set. The analysis of these enriched data sets creates new insights that can be used successfully in sales and marketing.

microgeographic datasuch as sociodemographic characteristics, consumer interests and buying motives, are particularly suitable for analytical questions and for optimizing customer relationship management.

Five benefits of data enrichment in practice

Data gains in value when it is supplemented with additional information and meaningfully linked. Data enrichment brings the following advantages in practice:

1. Improving the customer relationship: The linking of the existing data with valuable additional information enables a 360° customer view that can be profitably implemented in practice. With enriched data, companies can personalize the customer experience and interaction, thereby intensifying customer relationships.
2. Cost cutting: Organizations rarely use all of their data for purposeful activities. Through data enrichment, this data can be refined and cost savings can be achieved in data management in the company.
3. Target Marketing: A tailor-made approach to the right customers is possible. With the help of data enrichment, companies understand when, where and how to target their target audience. This makes marketing campaigns more target group-specific and effective.
4. analyses: As soon as one’s own database is supplemented with external data, customer analyzes can be implemented even more precisely, since the information depth of the data has been increased. In this way, connections can be recognized better and measures for targeted activities can be initiated.
5. No limitation to your own data: Enriching external information increases the value of your own data and improves customer relationships in the long term.

Professional data management plays an increasingly important role for companies, which is why the experts from panadress marketing intelligence focus entirely on data development and data consulting and offer their services regardless of the industry.

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panadress marketing intelligence GmbH is one of the leading marketing data providers in Germany. Based on many years of expertise, panadress develops precise marketing data from microgeography to dynamic personas. In conjunction with modern data science, processes relating to customer intelligence and geo intelligence are optimized in order to sustainably increase your company’s success.