That’s why Tesla doesn’t spend any money on classic advertising

Tesla has never spent money on classic advertising. Nevertheless, the vehicles from the US electric car manufacturer are among the best-selling in the world. But what’s behind Tesla CEO Elon Musk’s anti-marketing stance? The backgrounds.

As Elon Musk recently surprising considered, TV commercials for Tesla, the surprise was great. Because Tesla has actually been doing without classic advertising for years. The enterprise better save millions of dollars at this point, to invest the money in improving its products.

And this strategy seems to be working, because even without advertising, Tesla was one of the in 2021 ten car manufacturers, which sold the most vehicles worldwide. At the end of 2022, one of the Tesla models could even make it into the top five.

So far, the electric car manufacturer has sold 500,000 vehicles. But how does Tesla manage to be so successful without classic advertising?

That’s why Tesla doesn’t spend money on advertising

The simple answer: Tesla doesn’t seem to need it. Because like the marketing trade magazine marketing reported some time ago, CEO Elon Musk himself is considered a kind of walking advertising measure.

Elon Musk is considered a cult figure and thus ensures Tesla advertising

He’s even considered a cult figure. His statements, appearances and actions polarize people to such an extent that the Tesla brand keeps coming up in conversation.

Again Business Insider Also reported, Tesla as a brand also scored points early in the pandemic when engineers from the company used Tesla car parts to make ventilators.

A presentation by Musk at the Sorbonne University in Paris in 2015 was similarly positive. At that time, the billionaire called for a CO2 tax to stop global warming. With such actions, Musk won the approval of young people in particular.

Twitter as the main communication medium

The best example of this is probably Musk’s behavior on Twitter. Hardly a day goes by when he doesn’t tweet. Even before the billionaire took over the micro-blogging service, he used the platform as his main communication medium – not least for his various companies.

While he had about 38 million followers in 2020, it’s already close 120 million. He also continuously spreads his advertising messages on Twitter.

According to business week people jump at it mainly because they want more closeness to company bosses and their views. Musk’s continued spate of tweets seems to confirm this theory.

Tesla promotion by word of mouth

While Elon Musk focuses on Twitter, Tesla also benefits from a huge following and word of mouth. Because supporters of e-cars enthusiastically ban their love for the brand.

And just because Tesla doesn’t produce its own commercials doesn’t mean they don’t exist. The magazine Tesla knowledge For example, has published a list of videos that fans have produced and posted on YouTube.

In 2017, Elon Musk even created a competition for Tesla advertising with “Project Loveday”. This has encouraged many fans to implement their own ideas.

Tesla invests in research and development

Last but not least, Tesla benefits according to the E-Auto-Magazine Insideevs of Elon Musk’s strategy of not spending money on classic advertising measures. Instead, the e-car group prefers to invest in the research and development of its products.

The vehicles are constantly being further developed. The company is constantly updating the hardware, software, battery technology and features of its cars. In addition, Tesla can also adjust its prices immediately depending on the economic situation and product development.

The US group spends more than any other automaker on research and development to maintain its lead in EV technology. This is the key to keeping customers happy and also keeping Tesla in business.

Elon Musk’s companies support each other

When Musk sent the Tesla Roadstar into space on a SpaceX rocket to the music of David Bowie, he also managed a real marketing coup.

The Boring Company, founded by Musk, also supports the Tesla brand indirectly. Because the tunnel construction company should relieve the motorways and develop a road network of the future. The company earns the small change needed for this by selling baseball caps and flamethrowers, among other things.

Elon Musk could change his strategy for Tesla advertising in the future

Although Elon Musk mentioned the word TV commercial in connection with Tesla, according to the billionaire, the topic is not a priority for the time being. So it will be a while before we stumble across an ad for Tesla in the newspaper or on TV – if it ever comes to that.

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