Smartphone sales: we take the same ones and start over (yes but…)

In market share, the percentages of mobile manufacturers have not changed one iota between the second and third quarters of 2022. And when we say “have not moved”, it is not a simple turn of phrase sentence since Q2 is strictly identical to Q3… to the nearest percentage point! Thus, Counterpoint calculated that between Q2 and Q3 of this year, Samsung remained at 21% of Pdm, Apple at 16%, Xiaomi at 13%, Oppo at 10% and Vivo at 9% while the “other » manufacturers have accumulated a market share (in sales volume) of 31%. This carbon copy from one quarter to another, however, only concerns market shares expressed as a percentage: overall smartphone sales have indeed increased by 2% sequentially (between Q2 and Q3 therefore), but have down 12% over one year!

Counterpoint analyst Harmeet Singh Walia lists the many causes of the mobile market’s doom: “The escalation of the Russian war in Ukraine, ongoing Sino-US political mistrust and tensions, rising inflationary pressures across all regions, heightened fear of recession as well as weakening national currencies have all eroded confidence. consumers, hitting already weakened demand head-on”.