SEO agency: the advantages of using its services

Have a good position in the Google SERPs is not the result of chance. This requires the intervention of a very specific professional: SEO agencies. In recent years, many agencies have specialized in the field of web marketing.

What is natural referencing?

the natural reference (also called SEO = Search Engine Optimization) refers to all the techniques and work aimed at optimize the position of the pages of a website onr (also called SERP = Search Engine Results Page) search engines. The objective is to place them on the queries entered by visitors, to generate traffic and notoriety. Therefore, the work of a SEO officer and SEO is to establish a synergy of techniques to increase the position and visibility of the a client’s website on Google by getting as close as possible to the standards as to the relevance of Google’s algorithms. In France, Google holds 95% market share. Therefore, referencing on this search engine is a big problem for a company. Contact an SEO Agency for more results.

What is an SEO agency?

A SEO agency is a provider whose objective is to optimize your referencing by taking into account the strengths and weaknesses of your website. The goal is to increase your traffic. Therefore, she will come up with a strategy that will allow your site to sit well in the SERPss. To achieve this, several techniques are implemented, in particular the analysis of keywords and the network links. The first includes analyzing your competitors’ keywords using powerful tools like SEMRush or Ahref. The second objective is to increase the number of backlinks on external sites that will link to your site. For an optimal matchmaking strategy, it is prudent to choose partners when exchanging links. To be more effective, you must therefore work with a website that has a domain authority of at least 20. A SEO agency analyzes and then makes recommendations on-site and off-site. On-site recommendations relate to features specific to your site. This may include:

• optimization tags H1, H2;
• insertion of keywords ;
• rewrite some pages;
• optimization meta descriptions and image ALT tags;
• creation of relevant internal links… depending on the structure of your site and the quality of the content.

Why work with an SEO expert?

Benefit from expert knowledge to improve yourself

You can completely optimize SEO yourself. However, to ensure a successful strategy, working with experts is the most effective solution. Thanks to their expertise, they will be able to provide solutions to your problems, in particular the problems of low traffic… Experts in the field of natural referencing will analyze your website and recommend it for you make personalized recommendations. You will have a tailor-made service, adapted to the constraints of your field of activity! Therefore, collaborating with SEO experts is a guarantee to increase traffic, attract leads and therefore convert leads into customers.

Improve your position with powerful reference techniques

Entrust his SEO strategy to a specialized company, it is benefit from an expert analysis. She applies proven methods that guarantee results. An SEO expert will apply a relevant methodology to enhance your natural referencing. He will therefore proceed to:

• SEO audit : this first step is very important, because it will determine the content of the following steps. It is during the SEO audit that the consultant will make an inventory to see the strengths and weaknesses of the website;
• competitive analysis : the agency will analyze the SEO parameters of your main competitors. It should be able to tell you, among other things, which words and phrases are in your competitors’ position and why they appear in front of you on Google’s SERPs;
• keyword research : Using powerful tools, your service provider will take the time to find the words and expressions that best reflect the needs of your potential customers. This step is important because it is what will allow you to generate traffic and convert your leads;
• on-site optimization : your service provider will provide you with a list of areas for improvement related to your markup, H1 tags, meta description or ALT image. He will also give you advice to improve your internal network and your backlinks;
• off-site optimization : To position yourself at the top of the Google search engine SERPs, on-site optimization is not enough. The SEO team will go beyond these criteria by providing you with off-site recommendations. She will recommend an appropriate matchmaking strategy. This can take different forms. For example, she can choose influencer blogs to get your backlinks.
• content writing : Content quality is an important factor for Google. It is therefore recommended to regularly produce qualitative content. It will be a faithful support for your readers and a good process to improve your website traffic.

The characteristics of a competent seo agency

When you begin your mate search, look for the following characteristics. They are the sign of a referencing authority.

A personalized strategy

SEO not only improves rankings. Indeed, it is also about generating relevant and quality traffic. Good grades can help. Creating content that engages visitors and converts prospects into customers is better. A good agent will chat with you to understand your goals and services. She will be able to use this data to create a single strategy, because there is no single or magic formula when it comes to SEO.

White hat method

It is essential to judge whether your future partner uses the technique of white hat. There are SEO tactics that get results faster by manipulating the system against tool guidelines or trying to manipulate the algorithm Google ranking. If this leads to rapid progress, the consequences for companies that opt ​​for this type of approach could be significant.

Walk the talk

A competent SEO agency will keep its promises and do its best to meet expectations while a highly competent SEO agency will prove that its campaigns and methods work. She will share with you data, recommendations, case studies and completed projects for other clients. These successful agencies aren’t afraid to share information about their past work or the strategies they employ. Nor will they hesitate to engage in more in-depth dialogues on more complex and related topics. Indeed, SEO is only one acquisition channel among others, a good agency must have an overview of digital channels.

Appropriate analysis tools

From effective strategies can be implemented without using expensive software. An agency must at least train its employees and clients to use the Google suite: Google AnalyticsGoogle adsGoogle Search Console. Not only must she be able to configure Google Analytics, but she must also know how to use the report, extract the necessary and relevant data. It is also important that she knows how to explain them to you in a simple and understandable way.

How do I find the best SEO agency for my business?

To find the perfect agent for your business and who will work with you to get the good natural referencing for your operation, several parameters must be taken into account.

Offered services

Services provided may vary by agency and their expertise. Here is a non-exhaustive list of the different types of support they can offer:

• put in place semantic testing and SEO research;
• giving technical SEO recommendations on the points of improvement to optimize your site;
• carry out backlink campaignsexternal links ;
• train your team on the fundamentals of web referencing and SEO referencing;
• create charts to track, report and analyze the growth of your traffic acquisition;
• provide advice and personalized support.

SEO agency size

How do I find the right agency that will match the size of my business? The first instinct is often to turn to the big SEO agencies. However, the popularity of a company does not guarantee that it is the best FOR YOU. For example, a well-known SEO agency will have a large client portfolio unlike a small agency. One thing is certain, signing an agreement with such and such an agency is not what will guarantee you faster results, but the strategy, the tools and the communication between you and the experts of your SEO consultant.

Referral rate

Working with experts will allow you to work with an experienced team, with varied profiles, capable of executing your campaign. Only such experiences have value. In SEO, it there are 3 profiles of consultants according to their experience:

• consultant beginner (less than 2 years of experience);
• consultant intermediate (about 5 years of experience);
• to advise senior (from 8 years of experience.).

Reviews and customer cases

When a company wishes to collaborate with an SEO agency (natural or paid), it is normal to take care of the client’s files. the SEO-budget is a substantial sum and is completely understandable if you want to trust an agency that has a proven track record with other companies and can attest to effective results.