Samsung wants to dump Google for Bing

Compared to Google, Bing was until recently the ugly stepsister among the search engines, but since the arrival of ChatGPT to Bing, the roles seem to have been reversed. That has not gone unnoticed by Samsung, the leader in the Android world.

Bing, the Microsoft search engine that always remained number two

It was not due to Microsoft’s efforts. The company previously pumped billions into the search engine Bing. This has not helped much. The search results lagged behind those of the almighty Google in terms of quality. And with it the popularity among internet users. Google has held an unshakable top position in search engines for more than twenty years.

Where in the distant past there were still popular search engines such as Hotbot, Lycos and Altavista, since the advance of Google these have all led a languishing existence. If they aren’t already closed. Only in shielded domains, such as China and Russia, alternative search engines, such as Baidu and Yandex, could become big. Bing is stuck at 9 percent in the desktop market and 1% on mobile phones. But that can come to an end with Samsung’s strategy change.

Bing as default search engine on Samsung Galaxy phones?

According to rumors, Samsung wants to set Microsoft Bing as the default search engine from now on. Especially with Bing’s AI capabilities, which Google Bard lags behind quite a bit, this becomes a much more interesting solution for Samsung users than Google.

This would have huge financial consequences. Each additional percent of global search market share generates approximately $2 billion in additional revenue for Bing. It is therefore very important to both Google and Microsoft to increase market share. At the moment, Google’s omnipotence is still fully present, but it is crumbling. Because the new Ai features from Bing are very attractive. As an illustration, a beautiful fictional image from the Bing generator.