Ritzi wants to modernize teleshopping
With the Ritzi app, founder Kai Stubbe wants to bring live stream shopping to Germany. The aim is to expand the well-known concept of teleshopping and make it attractive for younger target groups.
Live stream shopping is currently one of the most discussed topics in the field of e-commerce. Selling via stream is more than just a trend in China and some other Asian markets. With an average of 50,000 live streams and over 260 million views daily, shopping streams in China will generate sales of 300 billion US dollars this year, according to Coresight Research.
But in Europe the whole thing is still considered the “next thing to come”. This also has to do with the fact that classic shopping TV has existed and has been learned in the western markets for years, but has not really made the leap into digital media. The app Ritzi, which is starting today, should change that. The app offers participating retailers and brands the opportunity to create their very own professional sales channel.
In doing so, wants Ritzi combine the data and experience of live shopping in China with the know-how of classic TV selling. All of this should open up a live-selling experience with entertainment and online product advice to brands and retailers (and of course, above all, customers). The intuitive operating concept is intended to enable brands to quickly become sales experts and to remain interactively connected to followers via the live chat function.
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Ritzi: 15 percent success-based commission
In addition to numerous functions such as your own dashboard and shopping cart, there is also a discovery option and a campaign console for creating your own campaigns and tutorials, as well as an interactive event calendar. Every user can design their content creatively and present themselves individually. Further additional functions such as a live sales dashboard and multiple camera functions are being planned.
Ritzi customers download the app – which is it first only for iOS gives – down and log in using your mobile phone number, payments are processed via the Stripe payment platform. The platform is financed exclusively on a success-based basis via the 15 percent sales commission. A basic idea is complete transparency without sponsoring, advertising or selling data.
At the start there will be selected sales shows from the beauty and fashion area between 4 and 8 p.m. until June 13th. Business owners, managers and salespeople personally present products and communicate directly and in real time with their customers. How interactive all of this can be remains to be seen – it is clear that customers are looking for a combination of shopping and entertainment more than ever and that such a concept can be designed much more individually than classic retail television.
Ritzi plans to expand into Dubai and the USA
It is questionable, however, whether the app, which will initially be launched in Germany and will also be launched in other European markets and for Dubai in the course of the year, will reach Chinese dimensions. Because, according to Coresight Research, an average of 50,000 live streams and more than 260 million views a day will generate sales of 300 billion dollars this year – especially from a young target group.
In fact, the target group that relies on QVC and HSE in this country will be significantly older than the average user of Ritzi, to whom such an innovative customer experience is aimed. The reach and performance of Ritzi is to be expanded in the coming months – with ambitious goals that the company from Bad Honnef must first prove: The starting portfolio of seller platforms is to be doubled by the end of this year to around seven million Transactions and more than 700,000 downloads of the app.
Ritzi was founded in October 2020 by Kai Stubbe, who, according to his own account, came up with the idea by participating in a conference in August 2020 in Silicon Valley on the subject of the future of the fashion industry and the related opportunities in the field of augmented and virtual reality, Live -Shopping via app to Germany. The company is based in Bad Honnef and currently employs a team of 15 people between Silicon Valley and Germany.
