Netflix subscription with advertising costs 4.99 euros
It’s coming sooner than expected: the new Netflix subscription with advertising. It should be bookable from November 2022. However, users of the new basic offer then have to accept a loss of quality and do without the download function.
It’s been talked about for a long time, now it’s official: Netflix offers a lower rate from November 2022. As already announced, the new basic subscription will then be bookable with advertising.
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Netflix subscription with advertising costs 4.99 euros
From November 3, 2022 at 5 p.m., interested parties can book the new Netflix subscription with advertising for EUR 4.99 per month. The new option will not only be available in Germany, but also in eleven other countries such as Japan and the USA.
These innovations are available with the Netflix subscription with advertising
Users of the new Netflix subscription get the same selection of series and films as subscribers of the other packages.
The options to personalize the viewing experience also remain the same. In addition, users can use the new offer on various television and mobile devices.
Netflix runs up to five minutes of advertising per hour
The biggest change is the ads, which will interrupt the stream of the new basic subscription. Viewers should then see an average of between four and five minutes of advertising per hour while using the platform.
Also, Netflix limits the video quality of the stream to 720p/HD. However, this not only applies to the new subscription with advertising, but also to the existing basic tariff.
Netflix also announced that a limited selection of films and series will not be available for licensing reasons. However, the platform is working to fix the problem. Another limitation: The new Netflix subscription with advertising does not include a download function.
Netflix is courting advertisers
In addition to the information for Netflix users, the company also gives an insight into the advantages of the new subscription for advertisers.
To help advertisers reach the right audience and ensure ads are relevant to viewers, we will offer comprehensive targeting options by country and genre (e.g. action, drama, romance, sci-fi). . Advertisers can also prevent their ads from appearing on content that is inconsistent with their brand (e.g. sex, nudity or depictions of violence).
With the help of verification tools, Netflix also wants to measure the visibility and traffic validity of the advertisements placed in the first quarter of 2023.
Is the new subscription the lifebelt?
Although a lot was already known about the new Netflix subscription before the official announcement, the rapid roll-out of the new offer is surprising. Because initially the start was not expected before 2023.
Perhaps that gives an indication of just how badly Netflix is looking to increase its revenue. In the first half of 2022, the streaming service lost 1.2 million customers worldwide. The new subscription could close this gap.
How to get the new Netflix subscription with ads
Anyone who wants to use the new advertising-financed tariff registers as usual on the official homepage of the platform with their e-mail address, date of birth and gender identity.
Like all other Netflix subscriptions, users can also change and cancel the new offer with advertising at any time.
According to Netflix, nothing will change for people who already have a Netflix subscription. The basic subscription with advertising only supplements the existing advertising-free basic, standard and premium subscriptions.
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