Netflix can pack up: These numbers are unbelievable

The downward trend for Netflix continues as the streaming provider’s latest numbers are nothing short of incredible. Unbelievably bad. The managers still find something positive in the misery. Just to understand this, you probably need a good portion of gallows humor.

Netflix customers are running away, and in droves. In the first quarter of the year, there were still 200,000 paying users who turned their backs on the streaming service now almost a million in the second quarter – 970,000 to be exact (source: Netflix). An even larger net loss was prevented by the addition of approximately 1.1 million new customers in the Asia-Pacific region alone. In Europe, the USA and Canada, however, almost 2.1 million customers said goodbye to the former industry favorite at the same time.

Madness: Netflix loses almost a million subscribers

But it could have been worse. Because actually, a net loss of almost one million customers was not expected, but of a whole 2 million. Well, Netflix got lucky again and can pat themselves on the back. It’s called gallows humor. After all, one is confident and hopes to be able to win a million users again in the current quarter. Whether that can succeed? Skepticism is appropriate.

The most expensive Netflix film of all time will be released in July:

After all financially there’s still no losses in the second quarter – a Revenue of $8 billion and profit of $1.4 billion fall short of expectations, but are still a decent plus. Only the stock market demands constant growth, and this in turn requires more subscribers.

This is how Netflix wants to restructure itself

Netflix would like to win this with various measures. A cheaper, advertising-financed model for bargain hunters is to be introduced. But this will take time and will probably not be used until next year at the earliest. In the meantime, attempts are being made to master the bad habit of passing on passwords. In some markets, additional fees must therefore already be paid if the respective Netflix account is used outside of your own four walls.

Ergo: You ask to checkout and want to win new customers. But if things go wrong, they quit and Netflix gets nothing at all. So this method is not completely risk-free. That’s why it’s not yet being rolled out globally. Netflix is ​​probably testing out how far they can go in the end in less important markets. Apart from that, they want to reduce costs and have already had to lay off several employees.