Microsoft, Amazon and Google are interested in large gaming companies -apkrig
Journalist and credible insider Brad Sams, who specializes in the Thurrott portal on news about Microsoft or Nvidia, discussed the state of the gaming industry in his private YouTube channel in early 2021. that big technology companies will want to absorb large video game studios this year as well. Last year’s acquisition of ZeniMax, signed by Microsoft, or the purchase of Codemasters by people from Electronic Arts, is supposed to be just a prelude to other big business activities. They are expected to be to blame for the foreseeable future for Microsoft, Google and Amazon, which are reportedly already negotiating three acquisitions, following the success of the entire video gaming industry last year. pandemickém year.
“I get a lot of inside information about future acquisitions in the video game industry. There are a lot of things moving in the background, “says Sams in the video. However, he admits that it is currently rather unclear which studies the above-mentioned trio of companies are interested in and does not bring any specific indications. Therefore, at the moment we can only argue and mention studies that work closely with technological giants. As such, studios such as Bloober Team would appear especially in connection with Microsoft – the authors of the expected The Medium, Remedy, or Asobo, for example, who are behind the fantastic Flight Simulator. However, further speculation does not make sense at the moment, taking into account many variables.
However, according to Brad Samse, everything is based on the fact that the gaming industry has been successful despite the coronavirus crisis, and large entities and individual investors perceive it as a sure bet.
Other companies that Sams names as candidates for future absorption of game studios are Electronic Arts and Sony. The first mentioned company acquired Codemasters and, according to Sam, did not exhaust its potential. The second is very similar in comparison with Microsoft, and even here some well-known names would come into consideration. However, according to Brad Sams, everything is based on the fact that the gaming industry has been successful despite the coronavirus crisis, and large entities and individual investors perceive it as a sure bet. Other factors may be the efforts to obtain other interesting titles for its catalog, which applies not only to Microsoft and its Game Pass, but also to Amazon and the upcoming streaming platform Luna. Even from this point of view, acquisitions in exchange for (time-exclusive) titles would make sense and we should be prepared for them.
However, we must not forget the mobile gaming industry, which, although they tend to underestimate players on traditional gaming platforms, is spun an incomparably larger amount of money. According to Sam, big players like Tencent, Zynga and also Facebook are other aspirants for strategic business steps that should lead to market consolidation and a big shuffling of cards.
