Games

Last year’s EA revenues from the Ultimate Team amounted to 34 billion crowns -apkrig

In the debate over microtransactions, and even worse – with the failure of these mechanisms – it is one of the most frequently inflected companies by Electronic Arts. The popularity of the FIFA series works as a huge magnet for problems, especially when you add the excesses around the Ultimate Team mode, which also applies not only to football simulation, but also to the Madden NFL or NHL series. However, despite various incidents and restrictions at the level of legislation of some countries, the developers from Electronic Arts are trying to keep the Ultimate Team alive and they are doing well with partial concessions. In fact, the situation is better every year in terms of money, and the income table from this mode alone explains a lot of things.

The annual results for the past financial period 2021 were published by the company Electronic Arts through the state form 10-K and it is in the part of the income that it deals relatively extensively. card fashion from their games. The results were then summarized by analyst Daniel Ahmad on his Twitter and brought the mentioned income table for the last seven years. You can see well how EA got from 2015 at the time of $ 587 million to the current $ 1.6 billion, coming purely from the Ultimate Team mode. In terms of developers, they earned almost 34 billion crowns, which is a percentage of a third of all the company’s revenues. The quoted form states that FIFA is the most efficient in this respect, but this is not a big surprise, considering that the current year of FIFA 21 has 1.5 million units sold in the first month of its sale alone and boasted a higher number active players than the previous year in the same period.

However, it must be recalled that the affection for traditional The form of loot boxes is slowly fading and a lot of developers are looking for other systems to monetize their games on the desktop a few years after the release. It may also be that the position of the governments of some countries will be so uncompromising that it will actually force EA to change direction, which, on the other hand, would not be the first time. The company has already made concessions in the past, and even if the Ultimate Team regime was to end in its current form, it was quite successful in looking at the table above. drive, what do you say?

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