Is the king dead, long live the king? Samsung phones are no longer the best-selling

Strategy Analytics has just released its report on smartphone sales in Europe in the second quarter of 2021. And it looks like we have a new leader here as Chinese Xiaomi managed to overtake Samsungwhich is usually the best.

Xiaomi has overtaken Samsung in phone sales

However, the South Korean giant was defeated by a very close result. Samsung added about this year 12 million phones and its total market share is 24 %while Xiaomi managed to deliver 12.7 million phones and took a bite of the whole cake 25,3 %. Boris Metodiev, CEO of Strategy Analytics, said that the success of the Chinese company is based on great sales in Russia, Ukraine, Spain and also in Italy.

However, Apple did not do badly either, delivering 9.6 million phones and a total share of 19.2%. One of the company’s other employees said that Samsung’s decline was due to growing competition, but it is said to owe its success to the Galaxy A series phones, which are among the best-selling models of the upper middle class.

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Source: businesswire