How to create a good user experience for your application?

I’mobile app is one of the main reasons why the smartphone is essential in everyday life. Moreover, the mobile application manages to monopolize the user’s attention throughout the day, provided of course that it is interesting. Indeed, the popularity of an application is signified by the number of downloads. To date, the TikTok app remains the most downloaded app in the world. Besides its category (social networks and video), the application offers an excellent user experience, which allows it to maintain the interest of the owner of the smartphone. Discover in this article the different solutions to optimize the use of your application by Internet users.

What is a mobile app?

The mobile application is a program or software that is created specifically to work on a mobile device, such as a smartphone or tablet. The mobile application, colloquially referred to as the “app”, has features that are specific to smartphones and tablets. It can be a game app, camera, email box, etc. Mobile applications offer a special user experience because they are customizable. They are not limited to the version responsive design of a Web site, but are the support of an entire activity. This is why it is recommended to design them according to clear and profitable objectives for the company.

The steps to obtain an optimized application

Why entrust the design of your mobile application to professionals?

The creation of applications is a discipline that requires proven skills in computer science, Web culture and programming. The use of a mobile app agency is therefore essential. The first thing to do is to draw up specifications, in order to know which employees will be recruited:

Outsourcing the design allows you to benefit from many advantages, the most important of which are obtaining a long-lasting and optimized mobile application and saving time.

UX, user experience

I’User experience or UX means the experience that the user has when using the mobile application. It is the interaction between the user and the interface, platform or device. Concretely, the notion of user experience encompasses many aspects. It can be the design of the application, the waiting features, the ease of use… The UX must be of quality if the company wants it to be downloaded and used by a large number of people. . In addition to the technical aspect, an application must “touch” the user’s emotions to become indispensable to him. The user experience is thus one of the most important points on which designers must anchor their project.

Identification of user needs

The “personas” are the standard profiles of potential users of the mobile application. Their development requires the identification of the needs of customers and prospects. The following question must be asked: what added value will the mobile application bring to the user? We can analyze the competing applications to detect the weak points and the assets of these via the comments in the application stores. This is one of the best ways to know the needs of users. This must then be taken into account when designing the application.

Define mobile app goals

The definition of the objectives to be achieved makes it possible to know which are the essential functionalities that the mobile application will have to offer in order to offer the best possible UX. Is it to build customer loyalty? To push the user to play permanently? Or to acquire new customers?

The business model of the mobile app

This is a corollary to the objectives of the mobile application. For example, most game apps are free to gain as many users as possible. However, they include purchases to give access to more advanced features or to benefit from advantages that other players do not have. It should be kept in mind that applications that are completely free, but filled with invasive advertisements, often discourage users. Paid apps should offer exceptional, or exclusive, features to engage and retain audiences.

Interface design

An application must combine the fluidity of the interface with an outstanding design. Calling on the services of a specialized agency guarantees an interface that allows simple navigation, fluid scrolling as well as the essential functionalities to maintain the user’s interest.