from 2023 you will no longer be able to share your account
It has been coming for a long time: Netflix is removing the option to share an account. How will the streaming service check this?
Read on after the ad.
Contents
Stop sharing passwords from 2023
Do you share your Netflix account with anyone? Then you are not alone, because account sharing is becoming an increasing problem for Netflix. The streaming platform had a declining number of subscribers this year for the first time in ten years. Time for Netflix to take action.
The company will be doing this from the beginning of next year: it will gradually no longer be possible to share one account from different addresses, unless you pay extra. But how is Netflix going to handle this?
Netflix has been testing several ways to check if someone is sharing their account over the past few years. The company will check whether you have shared your password with someone based on your IP address, the ID of your device and the activity on your account. Is this the case? Then you have to pay extra from next year.
Netflix’s new measures only apply if you share your account with people who do not live at the same address. Do you share the account with roommates or with your family at one address? Then there is no problem and you can continue to watch on multiple screens within the same household. If you do not live at the same address, there is a problem.
Sharing the password: paying extra from 2023
If you still want to share your password next year, Netflix will charge an additional monthly fee for each person you share your account with. This will be about 3 euros per month. You then have to share a verification code every time with the person you share the account with. Netflix will continue to ask for this code until the additional monthly fee has been paid.
Read more: Take out a Netflix subscription – you can do it again via the iOS app
This change is expected to be rolled out gradually in 2023 so that users are not immediately put off. In addition, the platform is introducing a cheaper subscription of $ 6.99 in the United States, which will probably also be launched in the Netherlands.
End of account sharing: Cashing in for Netflix
The end of sharing a Netflix account is of course a very smart move for the streaming platform financially. According to a study by US research firm Magid, one third of all Netflix users worldwide share their account with at least one other person.
It concerns about 222 million households that share their password with another 100 million households. If these 100 million households have to pay for Netflix starting next year, the company will have a huge increase in paying subscribers. So that will be cashing in for Netflix next year. In any case, we are curious when we will actually notice something of this development.
Do you always want to be up to date about sharing your Netflix account? Then sign up for our newsletter. In addition, download the free iPhoned app and keep an eye on our website. Then you’ll never miss an Apple news again!
