Facebook wants to repair its reputation. He publishes positive news about himself

If you have a tarnished reputation and at the same time control the flow of information to millions of users, then there is nothing easier than to start reporting to them about yourself. And ideally positive.

When you write about yourself

The New York Times came up with the topic, whose sources state that already in January this year, the head of the platform (Mark Zuckerberg) approved the deployment of a positive campaign on Facebook itself. The principle is simple, through the most used element of the News Feed will flow to users a stream of information, all in order to portray the company positively. The internal negotiations allegedly turned out to be catastrophic, when the idea of ​​their boss was considered bad by most managers. Nevertheless, Facebook has deployed its new project (called “Project Amplify”) as a test in three US cities.

Facebook, as is customary, when any negative topic runs around it, responds with a delay. Now the answer has come for Forbes that this campaign is nothing more than the creation of a responsible business initiative, which the company is targeting through the News Feed. And such activities are quite common for other companies.

Facebook is currently under sharp criticism, from which it no longer has to get in the form where it controls everything. In particular, the US effort to bring it under legislative control can be successful. And so the goal of targeting a million army of customers and users is clear, the mass must be convinced that small tricks are individual and do not affect the majority. After all, whoever makes mistakes, if you do it on such a global scale, mistakes will simply become big.

Significant users may be in violation

In addition, the whole context is illustrated by Facebook’s assertion that there is a big difference if an influential account holder or a regular user commits a policy violation. Even for many years, the company has an internal system that accurately maps such behavior and violations by major account holders are overlooked and tolerated.

Facebook responds most to fluctuations in its sales. He subordinates everything to the goal of sales growing and not falling. Despite the fact that after many incidents they decided Major companies dampen payments for advertising, the experts’ estimate is clear the impact on the company’s finances has almost zero. So, if Facebook sees and perceives that its excesses are not punishable, nor does it perceive a decline in finances, it has no reason to change its behavior.