Facebook is changing the way user profiles are counted for advertising

Better privacy protection and a constant effort to disprove leaked data from the company’s internal environment. This is today’s image of a company that is forcing Facebook to introduce another innovation that aims to increase security.

Take control and decide for yourself

Facebook sets out on paths it wouldn’t have taken a few months ago. When the company launched the Account Center in September 2020, the goal was to create forced connection of Facebook and Instagram, for the purpose of counting people to advertise to advertisers.

Once you entered the same email address or phone number, the system paired the account on Instagram and Facebook and took it as one, for advertising purposes. However, since June of this year, Facebook has prepared a change, which it carefully gave to its advertisers. As a result, the center will change so that each user will be able to choose for themselves, outside the system. If accounts Facebook and Instagram will not be connected directly by the customer, Facebook will not do so and will treat them as separate for counting visits and advertising. In the same way, the opposite will be true, the link of accounts switched on by the user will be maintained.

At first glance, this may not seem clear, but Facebook is moving towards better protection and control over its own data. If, as a customer, I also choose a certain range of personal data for the purposes of a marketing-oriented account (Here, the e-mail address associated with me is also considered personal data) should remain within the chosen platform and be protected by its operator.

Now, however, without the customer’s consent, Facebook will share and pair the entered personal data with Instagram and connect them within the databases. So designated by me for example, personal data from the Facebook database travels to the one under Instagram without consent. It is certainly without significance that both companies are interconnected in terms of personnel and actually have joint management. This does not have an immediate effect on the protection of personal data, and Facebook became aware of this circumstance with this change.

It is no coincidence that the company is now setting up a number of measures, just after the leak of sensitive data from inside the company from its own employees. According to many comments, this is the largest case in history that has fallen on this social giant. However, even with this other announced intervention, it is not estimated that it would have a radical impact and reduce sales. Likewise, advertisers themselves should not be negatively affected.