Existing customers pay up to 9.99 euros more
Rising prices for streaming services are no longer uncommon. Now Sky Germany is following suit – and properly. Because the price increase at Sky can cost existing customers up to 9.99 euros more per month.
The increasing competition from TV and streaming providers in Germany is also having an increasing impact on subscription prices. While some providers are raising prices, others are responding with cheaper, ad-based rates.
But while Netflix and Amazon have opted for the latter option, Sky is facing a price increase, like the branch service DWDL reported.
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How should the price increase at Sky look like?
The price increase at Sky will initially hit existing customers in particular, which has also been confirmed to Sky DWDL.
We know that price increases are never welcome. That’s why we try to keep prices as low as possible while still offering the content our customers love and the flexibility to choose the right package.
How exactly the prices should look like in the future, I have compared to Sky DWDL don’t want to name. Because the amount of the price increase depends on both the package booked and the discounts received so far.
Initially, however, only existing customers who have concluded a one-year contract are affected. If this expires, the prices should rise – between one and 9.99 euros.
Who is affected by which price increase?
According to Sky, the highest price increase affects a maximum of five percent of users. On average, the subscription should cost less than five euros more per month.
We will inform the customers who are affected by this in a timely and transparent manner about what the price adjustment means for their individual contract conditions.
The new contracts, which are only after the minimum term, will then receive a new, monthly termination option. For new customers, however, nothing should change for the time being. For them, however, the new price adjustment will also take effect after a minimum contract period of one year.
Will Sky Germany soon have a new owner?
Meanwhile, Sky Germany could soon change hands. Because how Bloomberg reportedowner Comcast review options for a sale.
The reason is the disappointing results in the third quarter of 2022, because poor sales figures in Germany and Italy had reduced profits from the British market.
According to insiders, the value of Sky Germany is estimated at around one billion euros. According to media reports the German provider 1&1 is also said to be interested in a takeover.
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