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Elon Musk installs Linda Yaccarino at the top of Twitter

Core competence advertising: Elon Musk installs Linda Yaccarino at the top of Twitter

With Linda Yaccarino, Elon Musk has appointed a woman with no real leadership experience in tech as Twitter CEO. For this, Yaccarino enjoys a high reputation in the advertising industry. Can she win back the trust of advertisers?

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