Elon Musk installs Linda Yaccarino at the top of Twitter
Core competence advertising: Elon Musk installs Linda Yaccarino at the top of Twitter
With Linda Yaccarino, Elon Musk has appointed a woman with no real leadership experience in tech as Twitter CEO. For this, Yaccarino enjoys a high reputation in the advertising industry. Can she win back the trust of advertisers?