Dyson invests billions in new products
Dyson is known for vacuum cleaners, but wants even more: The product portfolio should almost double by 2025. The manufacturer wants to spend more than 3 billion euros. Better software and more connectivity are the focus. According to Dyson, devices should improve themselves.
Dyson: Significantly more products planned
Most customers should know the British manufacturer Dyson for its vacuum cleaners, and now also for products in the areas of indoor climate and hair care. That could change in the coming years. As has now become known, Dyson wants its existing one Product portfolio to almost double in the next three years. Dyson has not yet announced which new devices are involved.
The manufacturer says that they don’t just want to invest in products, but also in software and networking. Dyson even has it in mind that Improve devices by themselves. Problems should be fixed before the user has identified them as such. Dyson is paying a lot for the ambitious plan: more than 3 billion euros are to be spent on the innovation plan over the next five years.
According to Jake Dyson, the company’s chief engineer and son of founder James Dyson, it’s not about “gimmicks” or even “useless features”. Rather, the goal is to make people’s lives easier. should “top secret and sustainably intelligent” technologies help (source: dyson).
In the video: This is what Dyson vacuum cleaners offer.
Dyson air purifier headphones for $1,000
The Zone headphones with integrated air purifier might show where Dyson’s journey could go. First presented in March 2022, the price for the curious product is now fixed. In the basic version it should be available for 949 US dollars, while the Premium version costs $999. Advance sales will begin in March 2023. Dyson Zone is also to be launched in Germany.
