Dolce & Gabbana launches NFT collection

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With the luxury fashion label Dolce & Gabbana, another big name is entering the boom sector of non-fungible tokens.

A lot has happened since collecting kitties who became tokens in 2017 almost brought the Ethereum network to its knees and helped non-fungible tokens (NFTs) achieve a breakthrough. Not only have the Crypto-Kitties founders built their own blockchain with Flow, the variety of digital collectibles has also increased dramatically in recent months. This also applies to the number of large companies that are slowly but surely entering the sector. The film company Warner Bros. recently announced its entry into the NFT space. Now the luxury fashion label Dolce & Gabbana has ventured into its first NFT experiment. For this, the fashion tsars rely on the Ethereum blockchain; more precisely: that Polygon Network.

As the company announced on Twitter on July 14th, it is planning an exclusive NFT collection. This bears the title “Collezione Genesi” (in German: “Genesis Collection”).

Dolce & Gabbana has so far been stingy with detailed information. On the other hand, it is a little more informative Blog of polygon. Accordingly, the collection should revolve thematically around the art and fashion history of Venice. The first token in the collection will be a dress called L’abito dei Sogni (“The Dress of Dreams”). The NFT collection should be on the platform on September 1st UNDX go online.

Fashion on blockchain in fashion – even without NFT

You don’t have to look to the land where the lemons bloom to see the increasing marriage of the blockchain and fashion sectors. The German blockchain start-up Lukso, for example, has established itself precisely at this interface positioned.

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In addition, various fashion companies are experimenting with blockchain technology even without specific NFT ambitions. Like in the Food industry the fashion sector is also increasingly relying on blockchain to control production conditions and supply chains to make it more transparent.

author of the article is Christopher Klee.

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