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Display | Nice and clever: where artificial intelligence can rock your CRM now

AI applications are on the rise. But how can you improve your customer relationship management (CRM for short) today? An overview.

AI tools make CRM smart. (Image: Shutterstock / PopTika) In SMEs in particular, people flinch slightly when they talk about tools with artificial intelligence. Isn’t that difficult to implement and very expensive? And is that something more for the big corporations? Not at all. In many areas, AI has already found its way into the processes and comes in the guise of tailor-made …

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