Customers don’t let that happen to them

Amazon will increase the prices for the Prime subscription. With this announcement, the group has alienated customers. In the current expensive phase, this step comes at an inopportune time for consumers. The subscribers therefore do not hold back with criticism.

Amazon raises Prime prices: Subscribers threaten to be terminated

Amazon’s Prime subscription is getting more expensive, and rightly so: the price will increase by EUR 1 per month to EUR 8.99 from September 15th. For the annual subscription, around 21 euros more will then be due, the price will rise from 69 to 89.90 euros. No wonder these extra costs among subscribers met with little approval.

Numerous Twitter users are already venting their anger, Layoffs are planned in series:

With this price increase, it is not surprising that some German customers will carefully consider whether Prime is the right choice in the future. You can find a little help in the decision-making process in the video:

Incidentally, the price increase did not only Germany, Customers also have to dig deeper into their pockets in other European markets:

In percentage terms, Amazon customers from France are hit particularly hard. Although the price is only raised to the level that German customers have been paying for years. The The British now pay the highest annual price: The equivalent of around 113 euros are due in the United Kingdom.

The words that have been circulating on Twitter under the hashtag #AmazonPrime since the price increase was announced are correspondingly clear:

For example, in this example, a company with $33.4 billion in revenue last fiscal year have little reason to raise prices – especially in a crisis when the cost of living is rising dangerously for many people.

The colleagues of the satirical show ZDF heute-show suspect other motives anyway:

Graphic proves: Prime customers are preparing for the exodus

But what can you do as a customer? The question is easy to answer: Calculate whether Amazon Prime is worthwhile for you. We have checked this before in our article. If not, it means cancel. By the way, you would not be alone:

Parallel to Amazon’s announcement that it will soon be more expensive, the Search queries on Google for the search term “cancel Amazon Prime” have increased significantly. Amazon will probably be able to get over scaring away some Prime customers in Germany and Europe. Nevertheless: From the point of view of many loyal subscribers, the group is doing itself a disservice here.

Is the price of Prime okay for you? Then you can test the offer from Amazon for 30 days free of charge (view at Amazon).