Consumers are rebuffing e-car brands
For years, Tesla has stood for e-cars like no other car manufacturer. It is true that electric vehicles have their weak points here and there, which are repeatedly the subject of criticism. But Tesla itself was practically never affected. But now Tesla has fallen under the wheels of consumers.
Tesla receives a rebuff: embarrassment for e-car manufacturers is all too clear
If you buy a Tesla, you get pretty much the best that the electric car market has to offer. At least that was the popular belief for years. But that reputation of Tesla doesn’t just crumble. In the home country USA it is completely collapsed.
In a recent consumer survey, the Americans have punished the e-car pioneer. Among the 100 most famous brands they sent Tesla in 62nd place. In the previous year, Elon Musk’s company was still in 12th place 50 seats less no other brand falls in public perception as much as Tesla. In addition, Chrysler is the only carmaker to do worse.
The renowned Axios Harris Poll is silent on the reasons. It is quite possible that the quarrels surrounding Elon Musk’s takeover of Twitter himself very had a negative impact on the reputation of the e-car manufacturer have. At 97th place out of 100, Twitter does even worse – but in contrast to the car manufacturer, it can at least make up one place (source: axios).
Among the car brands secures itself Toyota the best placement: In the overall ranking the world’s largest automaker from Japan lands on the US consumers Rank 6. With Honda (13) and Subaru (16), the car podium is completely occupied by Japan. The best German brand is BMW in 24th place. Also, Ford (32), General Motors (34), and Volkswagen (56) all beat Tesla.
Taking Sony while the car manufacturer is still on board – the tech and entertainment group is working together with Honda on its own electric car – another Japanese company is making it way up the field in 12th place.
Tesla no longer only builds electric cars:
Tesla doesn’t stand a chance: This brand ranks first
According to Axios, the Americans’ most popular company at the moment is an old acquaintance. The fashion brand Patagonia comes in at number 1. Previously, the company secured the third position. The jump to the top may also have something to do with the fact that the founder announced in 2022 that he would hand over the entire company to charitable foundations. Without exception, they should be allowed to reinvest the profits in the business or use the funds for climate protection.
