China wants to develop its domestic market in the VR/AR sector

China manufactures millions of VR headsets each year…mostly for overseas companies and overseas customers. IDC specifies that 11 million VR/AR headsets were sold worldwide in 2021, of which 4/5th are Meta Quest 2 headsets. -million VR or AR headsets. If we are to believe Reuters, the Chinese government would like to accelerate the rate of equipping the population with VR headsets, and is now setting a target of 25 million VR headsets sold by 2026 – i.e. half of the world’s production of VR headsets estimated at this date -, which would represent revenues of 48 billion dollars for the sector (including 13 billion dollars for the year 2026 alone). China would thus become the world’s second largest market for VR.

Manufacturer Pico is well positioned to become the VR leader in the Asian market

It must be said that the growth curve of the VR market has been quite spectacular for 2 years, mainly since the marketing of Meta Quest 2. The latter has boosted sales in the sector, which increased by 92.1% in 2021. Unfortunately for Meta, this rapid progress is also at a loss, while the “Metavers-cash machine” project seems to attract less and less of the general public who are content for the moment to use the VR headset as a “simple” game machine.