Canceling Prime is really that hard
Amazon puts obstacles in the way of customers if they want to cancel the Prime offer. This is suggested by internal documents that have now become public. The hitherto secret “Project Iliad” from Amazon is therefore successful, because the cancellation rate is going down.
Amazon Prime: termination artificially difficult
Amazon’s premium service offers some advantages, but at 69 euros a year it’s not exactly cheap. So it’s no wonder that one or the other customer changes his mind over time and would rather cancel the Prime subscription. Exactly Amazon wants to prevent at all costs, as now leaked documents show. Internally, the deterrence program is known as “Project Iliad,” named after a 24-volume epic.
According to the new reports, since 2017 customers have been faced with obstacles if they want to cancel Amazon Prime. According to the secret documents, the internal program for Amazon is a real success. the The churn rate is said to have fallen by 14 percentis it[called
How to cancel Amazon Prime:
“Multiple levels of questions and new offers” must be endured by Prime members before the subscription can finally be canceled (source: Business Insider). This multi-stage cancellation process – one variant of which is still active – is just one of many examples subtle design choices by Amazonto discourage customers from canceling Prime. The principle is also known as “dark patterns”.
In the video: This is what Amazon Prime offers.
Amazon: Prime is easy to cancel
According to a spokesman for Amazon Prime, the subscription offer “Clearly and simply” cancel. Customers would be clearly shown options, it is officially said. “Transparency and customer trust are our top priorities,” said Jamil Ghani, vice president of Amazon Prime.
