Business bullshit in marketing: With these tips you will avoid empty phrases

Nebulous, meaningless words with no effect: With business bullshit you make yourself interchangeable and boring. We show why you should forego it and what you can do better.

“With our individual advice on more sustainability and quality – you can trust that!” Sentences like this usually cause at least some discomfort. In the case of service and product texts, such business bullshit means that people do not buy and the risk of returns and bad reviews is high. What can companies, startups and copywriters change …

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