Bitter for Netflix: Streaming customers are not in the mood

Netflix has recently gotten out of trouble again. But less than a year ago, the streaming king went down significantly for the first time. Advertising should be the means to return to old greatness. But the new cheap subscription cannot keep what Netflix has promised.

Netflix returns money: Insufficient number of customers in advertising subscription

Netflix is ​​on the up again. With another series of hits, the streaming service has managed to turn the number of subscribers back into positive territory. But the problems are not out of the world. With the start of the advertising subscription, new customers should actually be won and money should be flushed into the coffers again. But now it turns out: Apparently Netflix has it Interest in advertising subscription overestimated.

Several partners who had booked advertising on Netflix are said to be withdrawing their funds on a large scale, like the US tech portal Digiday reported. The fact that this is even possible is due to a goodwill gesture on the part of Netflix, which is rather unusual for the industry. The streaming service obviously wants to make the new offer more attractive for advertisers. But now you have to live with the fact that the revenues begin to crumble.

The move also reveals that Netflix’s advertising subscription not well received by customers, as one had hoped. According to Digiday, some advertisers have only reached about 80 percent of the targeted customers. The portal refers to sources from advertising agencies: “You cannot deliver. You have insufficient stocks to deliver. So they are actually returning the money,” says one of the sources.

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Advertising at Netflix: the streaming service is struggling with initial difficulties

It is not clear whether the situation at Netflix is ​​also the same in Germany or whether only the advertising business in the USA is currently struggling. However, the general economic situation indicates that it will not be easy for Netflix to win advertising customers in this country either.

The start of the cheap subscription with advertising for 4.99 euros per month From Netflix’s point of view, it’s not exactly running smoothly. However, it is still too early to speak of a flop. Not all companies have completely withdrawn their advertising budgets from Netflix. Some postpone their booked campaigns until later – in the hope that Netflix will continue to increase the customer base in the advertising subscription in the coming weeks and months.